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Apivut Chakuthip

Apivut Chakuthip

The Art of Managing Expectation by Netflix

You must have had to deliver “bad news” to your customers at some point in your business journey. It’s never easy. Customers’ waves of…

Feb 18, 2023

The Art of Managing Expectation by Netflix

Feb 18, 2023

Apivut Chakuthip

How can we exceed customers’ expectations?

It is a genuinely $1B question. There is a lot of advice that you as a business have to find ways to do it. What makes me think about this…

Feb 11, 2023

How can we exceed customers’ expectations?

Feb 11, 2023

Apivut Chakuthip
in
Coinmonks

A Stable Week: 3–9 Apr 22

Here are what happened this week.

Apr 7, 2022

Apr 7, 2022

Apivut Chakuthip
in
Coinmonks

A Calmer Week: 28 Mar-2 Apr 22

It’s the last week of quarter 1 of 2022. It has been a strange year so far. Covid is still around. War in Ukraine still continues. The…

Apr 2, 2022

Apr 2, 2022

Apivut Chakuthip
in
Coinmonks

A Sad Week: 20–27 Mar 22

We are approaching the end of March. The world situation is still volatile. The worst news is the crash of China Eastern Airlines on…

Mar 26, 2022

Mar 26, 2022

Apivut Chakuthip
in
Coinmonks

A Better Week 13–20 Mar 22

The overall sentiment of last week was slightly better than the week before. While the US inflation rate was the highest since Jan 1982…

Mar 18, 2022

Mar 18, 2022

Apivut Chakuthip
in
Coinmonks

The Week of Uncertainty 6–12 Mar 22

To sum up last week in one word — “uncertainty”. War still continues. Oil and other commodity prices skyrocketed. Inflation pressure is…

Mar 11, 2022

The Week of Uncertainty 6–12 Mar 22

Mar 11, 2022

Apivut Chakuthip

The Myth about Word Of Mouth

In every business strategy, there is a big part that needs to address acquiring customers. It’s about how you plan to market your idea and…

Jan 11, 2022

Jan 11, 2022

Apivut Chakuthip

The Danger of Content Marketing

I mean for startups and sales-driven organisations.

Jan 7, 2022

The Danger of Content Marketing

Jan 7, 2022

Apivut Chakuthip

What is a play to earn business model?

Connecting the dots is one of Steve Jobs’ famous quotes that I will never forget and will always refer to in any conversation about…

Dec 4, 2021

What is a play to earn business model?

Dec 4, 2021

Apivut Chakuthip

Apivut Chakuthip

An Introvert Strategist | Strategic Marketing Executive | Specialised in developing differentiation marketing strategies

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